Choose speciality channel:   Choose sector channel:     Search the site

Case Studies

 

ITPOES ‘Peak Oil’ PR Campaign

ITPOES ‘Peak Oil’ PR Campaign

Background

Recently the UK Industry Taskforce on Peak Oil and Energy Security (ITPOES) launched its second report, ‘The Oil Crunch - a wake-up call for the UK economy’, which warned that oil shortages, insecurity of supply and price volatility will destabilise economic, political and social activity within five years.

 The Taskforce, which is a consortium of British businesses including Arup, Foster + Partners, Scottish and Southern Energy, Solarcentury, Stagecoach Group and Virgin, through the launch of the second report wanted to galvanise government, industry and the general public to act to reduce UK dependency on cheap oil.

Campaign objectives


Build awareness about the impending danger of peak oil amongst politicians, businesses and consumers
_ Encourage the Government to act to help wean the UK economy off peak oil and minimise social and economic impacts
_ Outline what action could be taken to reduce the UK’s dependency on cheap oil
_ Demonstrate a united voice for British business on the issue of peak oil.

Recommended approach

Epoch developed and implemented an integrated communications programme to target a
high-level audience of policy-makers, business decision-makers as well as the general public.
This consisted of three elements: a launch event at the Royal Society, a media outreach programme and an online buzz campaign.

To build a sense of anticipation about the report we secured an exclusive in the Sunday Times, the weekend before launch. This helped to drive interest from key newswires, such as the Press Association, and online outlets as well drive attendance to the launch event at the Royal Society.

This strategy also ensured heightened interest in the story amongst the broadcasters CNN, Sky, Channel 4 and national media for the launch and a critical mass of interest developed.

By also seeding the story online, with key industry blogs such as The Oil Drum, the story also began to have a life of its own and extended interest in the story significantly beyond launch day.

Results

_ 82 pieces of international, national, business and broadcast coverage in two days
_ 91 social media mentions across industry blogs, twitter, LinkedIn and YouTube
_ Media highlights include Radio 4 Today, Wall Street Journal Europe, Financial Times,
Daily Telegraph, Sunday Times, The Independent, The Guardian, CNN, BBC and Forbes
_ Over 120 delegates including policy-makers, industry leaders and media attended the launch of the report at the Royal Society
_ Following the media coverage of the report, a representative from DECC made an eleventh hour request to provide an official response to the report at the launch.

AJR
viagra discounts coupons viagra.com coupons coupon for free viagra
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
medical abortions how long does an abortion take abortion clinic
abortion pics after an abortion abortion laws by state
abortion research paper fyter.cn abortion doctors
discount drug coupon go coupons prescriptions
late abortion link when is it too late to have an abortion
abortion arguments open online coupons free
discounts and coupons health risks of abortion when is it too late to have an abortion
www bystolic com coupon does bystolic have a generic
prescription drug coupons pallanuoto.dinamicatorino.it prescription drugs coupon
prescription drug coupons pallanuoto.dinamicatorino.it discount card for prescription drugs
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
new prescription coupons lilly coupons for cialis coupons prescriptions
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache


Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.