With ever tighter schedules, marketers need to optimize their information workflows to meet deadlines and service quality commitments.
Attaching large files to emails is impractical and provides little control or security. An FTP site hosted in the cloud can provide a secure environment outside the corporate firewall to manage and share large files with customers.
Antony Freeman, founder of Maytech's FTP-Stream service, lists the top five considerations that marketers should look for when evaluating service offers.
Confidentiality & Data Security
Detailed administrative control over access rights will ensure users can only view documents in their file area or explicitly shared to them.
Confidential data such as financial, personal, healthcare or commercially sensitive data must be encrypted in transit to protect data from eavesdropping. Businesses handling sensitive data will need to use a service that supports encrypted file transfer methods such as SFTP and HTTPS.
Sites processing financial data may also need to pass a penetration test such as a PCI-DSS scan.
Maintaining the corporate brand at every contact with customers is vital to many businesses. A good hosted FTP service will offer web based access which can be branded using the corporate logo, fonts and colours as well as a web address within the corporate domain.
Tracking and Accountability
For commercial considerations and regulatory compliance it is essential that all transactions on the site are recorded and searchable both online and can be downloaded for offsite analysis.
Management tools are an essential feature on a busy site. Automated upload and download notifications can ensure that the relevant person is always informed when a file transfer completes.
Automated delete rules will ensure that storage does not hit or exceed the disk quota as files and empty folders can be set to delete when they are no longer required.
Design with users in mind
A hosted FTP site should be easier to manage and require less system administration resources than an in-house solution. A well designed web interface will provide a familiar environment for users who have no experience of using FTP software.
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