Euro RSCG 4D, the digital network of Euro RSCG Worldwide, has announced a global license with Ceros – the interactive marketing, e-commerce and social engagement platform.
Matt Atkinson, Global CEO, Euro RSCG 4D, comments: “Ceros is a powerful engagement platform. Combining interactivity, rich media, and social networking, the Ceros format is perfect for delivering the kind of personalised, engaging and measurable digital communications our clients need.
"Our partnership will enable us to bring together our deep expertise in digital CRM and data with this exciting technology platform to deliver engaging personal experiences between brands and customers.”
The adoption of Ceros follows successful international trials with clients including Peugeot and Diageo.
“Ceros proved its worth from day one,” Matt adds: “Our clients are very excited about what Ceros means both for customer retention and acquisition, our work is proving that the unification of social, data and CRM can drive massive customer and business benefit.”
The Ceros team will be working closely with Euro RSCG 4D to identify opportunities with existing clients across multiple sectors and countries, as well as explore ways in which some of Euro’s core competencies in data and strategic digital planning enhance the value creation for clients
A UK based team is being established to oversee the worldwide rollout of the platform, which aims to educate local new business and account teams, as well as set up global production hubs to ensure cost-effective and efficient delivery.
Ceros Commercial Director Paul Fifield, said: “This is a very exciting step in our journey. It validates our unrelenting focus on creating value to both brands and agencies - delivering healthy ROI for the brand and significant new and incremental revenues to agencies.”
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