By Marc Campman, Marketing Director, Webjam.
In today’s landscape it is vitally important that your company understands the power social media holds and how to use that power to shape your company’s immediate future.
I’ve used the word immediate because almost everything about social media can have an immediate impact, from posting a blog through to commenting on Facebook, people see this happening and can respond straight away.
Social media offers you the opportunity of twoway engagement with your customers. Giving you tools that can help you to understand how to best serve them – because they have told you what they want.
You might have noticed more and more companies are using social media as a tool to reach out to their customers, with Twitter and blogs being the most used tools. These are vital tools for companies to keep in touch with their customers. They will keep people updated with what is taking place in the company whilst offering an opportunity for feedback.
Encouraging the debate is vital and by using the right social media tools you are more likely to grow the conversation. It is our opinion that you should experience all the key social media tools and networks available to see what’s most relevant for you.
But ultimately, you want to create your own, fully branded social media environment serving as the hub for your online presence on the web. Providing you with the interfaces to all common social media tools and networks: from your own branded social media website to Facebook, Twitter, YouTube, Flickr, etc.
Through this document you will learn how to aggregate all the tools and how to best engage with your community. Getting involved in social media can only help your brand grow and assist you in creating a stronger bond between you and your customers or members.
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