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MAA launches 21st Best Awards in partnership with The Guardian

MAA launches 21st Best Awards in partnership with The Guardian

Entries for this year’s MAA Best Awards are now open, and are calling the marketing industry’s top agencies to show their creative pedigree by entering the best work they’ve created in the last 12 months.

For the first time, the Best Awards’ media partner is national newspaper The Guardian. The top broadsheet with specific media and marketing sections has created a dedicated microsite to host editorial articles, exclusive interviews with top industry figures and information on how to enter. Visitors to the site will also be able to cast their votes online in two new categories including Best Consumer Communications Campaign and Best B2B Communications Campaign.

The creative idea behind this year’s awards examines the creative heritage of the marketing industry arguing that the best creativity ‘is in our blood’. DDB UK created the concept with the focus both on the fantastic heritage of the industry as well as looking to the next generation of creative figures.

The creative features seven generation family trees, linking industry legends such as Sire Frank Lowe and John Hegarty to modern day stars including Flo Heiss, Creative Partner at Dare London and Gary Munns, Creative Director at Arc Worldwide.

The awards are open to all agencies irrespective of whether they are MAA members. Entries can be submitted over the next month, until the deadline of October 7th although late entries may be submitted up until 12.00 noon on October 14th with a late entry fee. The awards will be announced at the ceremony on 3rd March 2011 which promises to celebrate ‘The Best’ creative work in marketing across a variety of categories.

The work will be judged by a number of esteemed marketing experts with the client judging panel including Ronan Beirne, Global Marketing Director at Guinness and the creative panel including the likes of John Treacy, Creative Director at Elvis.

cott Knox, Managing Director of the MAA comments: “In our 21 years, the MAA has had the privilege and honour of supporting some of the industry’s best creative work. This seemingly endless, yet ever-changing flow of creativity in the UK isn’t just created by luck but rather is something we have in our blood.

"As much as this year’s awards are about recognition, it will also be an occasion to look back and reflect on the amazing heritage of our industry, as well as continuing the cycle of nurturing new creative talent. We are looking forward to seeing the range of campaigns that will be entered into this year’s awards.”

Guy Bradbury, Group Creative Director, DDB UK: “We were really pleased to be involved in this year’s call for entries campaign. Our aim was to create a campaign that made people proud of their creative heritage, and enter their very best, most innovating work across advertising, direct, experience and digital channels. Just like those who went before them.”

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