Automation solutions company Eloqua has published the Grande Guide to Lead Scoring, a eight-page resource aimed to help marketers become proficient in the practice of lead scoring.
The paper is the first in the multi-part series, dubbed the 'Grande Guides' eachy of which aims to help readers become an expert on a different marketing topic – in the time it takes to drink a cup of coffee.
This guide explains what lead scoring is, how it can be used to generate revenue, and what the future holds for the practice.
It also includes a comprehensive resources section, which highlights the most influential blogs, solutions, whitepapers and research in the industry, making it a must-have reference for any marketing professional.
“The resource in shortest supply for marketers is time,” said Brian Kardon, CMO of Eloqua. “We’ve written a series of practical, informative guides with that need in mind."
In the tradition of fun, Eloqua is kicking off the series by introducing a fictional character, Juan Eloqua, who cheekily shares his unrivaled expertise in two areas: growing coffee and growing revenue.
Fans can expect Juan to return to introduce several future Grande Guides.
Download the guide by clicking the line below.
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