Choose speciality channel:   Choose sector channel:     Search the site

Press Release


NSPCC continues move online with interactive supporter magazine

NSPCC continues move online with interactive supporter magazine

The NSPCC is continuing with the online transition of its supporter magazine “Children’s Friend,” with a second interactive version being emailed to 250,000 existing donors.

The magazine – - has again been created by marketing agency RAPP, using the Ceros platform. It is also going out to 290,000 offline supporters as a hard copy magazine with a link to subscribe to the online version for future editions.

The first edition, produced last September, achieved both cost savings – 40% - and engagement. Some 43% of those who read the first page went on to read to the back cover.

The latest edition features four videos, including an example of a ChildLine call that brings to life the cruelty children across the UK endure every day; an interview with Sue Knight who shows how the Metropolitan Police works with charities such as the NSPCC; and you can meet two children’s services practitioners from the NSPCC’s new Diane Engelhardt centre in Cardiff to find out more about the work they do there.

Commenting on the magazine, Charley Day, Fundraising Manager at NSPCC says: “This is not only about saving money, although clearly the more efficient we can be the better.

"It’s also very much about bringing to life the work the NSPCC is doing and the video content allows us to do just that. We’ve had very positive feedback from the first edition and I’m confident this latest one will be just as successful in bringing our supporters even closer to the cause and highlighting just how their donations are helping fund our work.”

coupon for viagra discount prescription drug cards coupons viagra
free prescription drug discount card discount drug coupons free viagra coupon
coupon prescription click printable coupons for viagra
coupon for free viagra site prescriptions coupons
coupons viagra go coupons for prescription medications
married men affairs infidelity in marriage
abortion arguments open online coupons free
prescription coupon card open prescription savings card
discount grocery coupons abortion clinics in richmond va
abortion clinics houston link how does the abortion pill work
abortion questions when is it to late to get an abortion
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
abortion clinics in birmingham go how to get an abortion pill
coupons prescriptions site prescription savings card
cialis price store open generic cialis source

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.