The NSPCC is continuing with the online transition of its supporter magazine “Children’s Friend,” with a second interactive version being emailed to 250,000 existing donors.
The magazine – www.cfriend.org.uk - has again been created by marketing agency RAPP, using the Ceros platform. It is also going out to 290,000 offline supporters as a hard copy magazine with a link to subscribe to the online version for future editions.
The first edition, produced last September, achieved both cost savings – 40% - and engagement. Some 43% of those who read the first page went on to read to the back cover.
The latest edition features four videos, including an example of a ChildLine call that brings to life the cruelty children across the UK endure every day; an interview with Sue Knight who shows how the Metropolitan Police works with charities such as the NSPCC; and you can meet two children’s services practitioners from the NSPCC’s new Diane Engelhardt centre in Cardiff to find out more about the work they do there.
Commenting on the magazine, Charley Day, Fundraising Manager at NSPCC says: “This is not only about saving money, although clearly the more efficient we can be the better.
"It’s also very much about bringing to life the work the NSPCC is doing and the video content allows us to do just that. We’ve had very positive feedback from the first edition and I’m confident this latest one will be just as successful in bringing our supporters even closer to the cause and highlighting just how their donations are helping fund our work.”
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