Budding athletes from media planning and buying agency, Arena Media, are celebrating two success stories, following an impressive display of sporting prowess at last weekend’s 2010 Challenger World London Triathlon.
Arena Media entered five teams into the event which took place on 7th and 8th August and took home two Media Cup trophies, coming first in class and beating its competitors on and off the field hands down.
Cheered on by colleagues, family and friends, Arena Media Team 1 – Comms Planning Business Director, Janine Green; Arena Quantum Online Media Manager, Ian Young; and Senior Digital Planner Buyer at Arena Quantum, Will Bonaddio – overtook all other participating media companies to win the Media Cup in the Olympic relay event, while Arena Media Team 5 – Shaun Aubrey, TV Planner-Buyer; Paul van Barthold, Chief Operating Officer; and Shaina Riley, Traffic Manager at Arena Quantum – took home the Media Cup for the Sprint team relay.
Arena’s sponsorship money is being donated to the Alzheimer’s Society and so far £1,200 has been raised – and counting.
The London Triathlon is the World’s largest, attracting over 13,000 participants to the Capital. Everyone from Elite athletes to complete novices compete across four distances (Super Sprint, Sprint, Olympic and Olympic Plus) against the backdrop of some of the city’s best known landmarks: the O2 arena, Big Ben, the Houses of Parliament and the London Eye.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.