BeCheeky, the UK based lingerie and swimwear retailer, has consolidated their affiliate programme to partner exclusively with Affiliate Window.
Having originally launched on Affiliate Window in 2005, the stylish and sexy brand was not only a novice to the affiliate space but also to e-commerce, with a new transactional website.
With a 2008 site re-launch providing a more fashion driven appearance and increased functionality, BeCheeky decided to employ a multi-network strategy.
By launching an affiliate programme on Linkshare in 2009 they hoped to work with additional affiliate partners and engage a larger share of online shoppers. Within a short time it became evident that this approach did not provide BeCheeky with the uplift they had expected, and they elected to dissolve their contract.
Justine Wyness, Managing Director at BeCheeky comments; “Affiliate Window has been fantastically supportive in growing our affiliate program and re-building sales lost from switching networks. Their easy-to-use technology and clear reporting reduces the amount of time we spend on admin while allowing us to communicate much more effectively with our affiliates.
"Overall, besides being a lovely bunch to work with, our ROI from the channel is far superior to other networks we have worked with; making the decision to move back to Affiliate Window as sole network an easy one.”
Anthony Clements, Director of Client Services at Affiliate Window adds; “We are delighted that BeCheeky have decided to consolidate exclusively to Affiliate Window. This partnership will allow us to work more effectively to grow their campaign, and most importantly ensure it is delivering positive results in terms of both volume and ROI.
"Our aim moving forward will be to ensure BeCheeky’s affiliate strategy is implemented correctly on a day-to-day basis, helping to manage their current affiliate partners, while also introducing them to new content affiliates who will build the value of the programme.”
Since its inception five years ago, BeCheeky.com has expanded its site and range of sleek and stylish products to now include lingerie sets, bras, knickers, boyshorts, corsets, basques, bikinis and swimsuits ensuring there’s something suitable for all personal tastes and pocket sizes.
For press enquiries please contact: Lisa Chaikin PR Manager, Affiliate Window e: firstname.lastname@example.org t: 020 7553 0333
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