SMG Sports, the sports marketing division of Starcom MediaVest Group (SMG), has named Robin Clarke as its new Director.
Clarke will assume the title of Head of SMG Sports and take responsibility for overseeing the divisions’ continued growth in the lead-up to the London 2012 Olympics.
He will work alongside existing SMG Sports Directors Anthony Marcou and Vange Kourentis. Robin has extensive sports marketing experience, having previously run Manning Gottleib OMD’s Fuse as well as working across the OMD Group delivering sports marketing campaigns for brands including FIFA World Cup sponsors Sony and Kia Motors.
SMG Sports was launched in July 2009 to provide sports marketing strategy and activation for Starcom and MediaVest's clients.
It has delivered a range of projects across both agencies, most notably brokering a partnership between Revlon’s Mitchum Endurance brand and UK Athletics.
The three-year deal sees Revlon's Mitchum Endurance Anti-Perspirant and Deodorant become an official sponsor of UKA and The Aviva GB & NI Athletics team for the period up to and including the London 2012 Olympics.
“Robin brings a wealth of experience, a clear vision for sports marketing and a passion to make a difference to clients’ business. As the 2012 Games approach he’ll be central to informing our global network’s approach from London, delivering our vision of a London office with global reach.”– Richard Hartell, Chief Strategy Officer, Starcom MediaVest Group
“Starcom MediaVest Group work with some of the world’s leading sports brands so it’s a pleasure to be joining the team. With the countdown to London 2012 well and truly underway, SMG London has a real opportunity to lead globally and I’m delighted to be part of it.” - Robin Clarke, Head of SMG Sports
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