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Consumer Research


Student Banking. A successful acquisition strategy

Student Banking. A successful acquisition strategy

For over 30 years the strategy of the major banks to target students with special offers has been an extremely effective acquisition strategy.


• What proportions are still with the same bank? How successful has the strategy been?

• What can the banks do to reduce churn further?

• Are there any other life stages that can be used to target new customers?

Click on the link below to read Part 1 of our Student Series Special Reports

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