Choose speciality channel:   Choose sector channel:     Search the site

How to Guide


10 Top Tips for Multivariate Testing your digital marketing

10 Top Tips for Multivariate Testing your digital marketing

By Mark Simpson, President and Founder of Maxymiser.

Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix.

While three years ago, MVT was new to the UK market and a minority practice, it is now a critical part of web site development strategies across the retail, finance, travel and media markets.

Other sectors see its value too, from online gambling and gaming markets to the online dating industry.

Having invested heavily in search engine optimisation and other techniques for driving traffic to their web pages, these organisations now recognise the importance of securing the best possible return on that investment - by making sure they get the most from those visitors before they click away again.

While MVT is now broadly acknowledged to be a critical, central requirement in any serious online enterprise, it must be accepted too that this remains a young market, where specialist skills and experience are essential to drive maximum results.

Multivariate testing is not something that can be done once, or even once a year, and then left alone for a while as the higher revenues come in. It is a discipline and a service that must be built into companies’ ongoing marketing programmes.

In the web world, things move at a lightning pace, and hungry competitors are always looking for their next advantage. Blink, and the golden moment may have passed.

10 Top Tips for implementing MVT and converting online customers:

1.    Keep it fresh

Static websites don’t perform as well as dynamic sites, so keep updating content and presentation in order to entice shoppers to spend more.

2.    Test as you go

Live testing and iterative site development is the key to high conversion rates. Even subtle changes such as font size, colour and language can have a huge impact on revenues so keep testing different variations to see what yields the best results.  

3.    Customise your website

Make sure your website has a welcoming  look and feel and clearly display the offers that are  most likely to appeal to consumers on the most popular pages.

4.    Get promotional messaging right

Make sure that product offers, discounts and promotions have a clear, concise call to action. Live testing will help you determine which promotions drive the most sales uplift.       

5.    Up-sell and cross-sell

Make the right recommendations to shoppers at the right stage of the buying process in order to maximise revenues. Consider ‘people who looked at this destination also considered here’ suggestions, favourites and wish-lists.

6.    Make it easy to buy!

If the registration, log-in and check-out processes on your website are too cumbersome then shoppers will simply give up and go and buy from one of your competitors instead, so thoroughly test and improve your forms.    

7.    Personalise

A one-size fits all website won’t deliver a best performing visitor experience, so use information you pick up about visitors to show targeted pages in session for your different audiences.

8.    Make navigation easy

If shoppers are bounced around a website in such a way that leaves them dizzy and confused then they will leave with their basket still empty. Get the navigation basics right – for example, include a search facility, make the check-out page prominent, and make it easy for customers to jump between pages without wiping clean forms every time.

9.    Remember your customers

For many consumers ordering online is a multi-stage approach, involving research across many sites and a number of separate sessions online. To ensure customers come back to your site, tailor the content you serve to a returning customer so that the last pages they looked at appear as soon as they hit the site.     

10.    Keep them coming back for more

Incentivise shoppers to keep returning for more with Direct-to-Consumer offers and relevant products based on their buying history.

drug prescription card free printable viagra coupons viagra coupons online
viagra coupons online coupon prescription discount prescription drug cards
viagra discounts coupons viagra coupons printable coupon for free viagra
national abortion federation click how much for an abortion
cialis prescription coupon click cialis coupons from lilly
abortion pics abortion laws by state
abortion photos how expensive is an abortion abortion at 5 weeks
side effects of abortion pill abortion hotline abortion clinics in indianapolis
bystolic coupon 2014 generic bystolic alternative
bystolic coupons for free site when will bystolic go generic
discount grocery coupons abortion clinics in richmond va
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
coupons prescriptions site prescription savings card
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
yasmine yasminelle hinta yasmin senel
pletal 50 pletal 50 pletal y anestesia
prescriptions coupons cialis savings and coupons online cialis coupons
the abortion pill teen abortion pill first trimester abortion pill
voltaren gel voltaren rapid
coupons cialis prescription transfer coupon coupons cialis
should abortion pill be legal partial birth abortion free abortions
home abortion pill methods facts about abortion pill abortion pill side effects
abortion pregnant abortion side effects elective abortion
will naltrexone show on a drug test naltrexone reviews alcoholism
naltrexone for multiple sclerosis user reviews read naltraxon
alcohol implant treatment read naltrexone how does it work

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.