Leading popular culture publisher, Titan Publishing, launches its new international website titanbooks.com this week.
The site, created by the leading digital content agency, Zone, represents a step forward in Titan Book’s digital strategy, raising the publisher’s profile in the digital world.
The vibrant new site is designed to more effectively merchandise and showcase much-loved cultural brands including The Simpsons, Supernatural, Batman, Star Wars and Mark Millar’s Kick-Ass in more exciting ways such as the use of exclusive content and interactive features.
New functionality includes a blog allowing Titan to guide users in their purchasing decisions and for Titan’s passionate fan base, to create user generated content. Featured guest blogs will be compiled by authors and experts in the sci-fi and comics arena, such as spoken word artist Scroobius Pip and Zodiac author Robert Graysmith.
Clear user experience and a strong design aesthetic were at the heart of the redesign, to enable books, products and other merchandise to be found with the minimum number of clicks.
Both the site structure, and text and video content, have been search engine optimised, with improved external and internal links, and the use of social media to communicate with the comics and entertainment community. New video content will include exclusive video interviews with Titan’s authors and artists, launching with Kick-Ass’s Mark Millar and comics legend Joe Simon.
The international versions of the site will be localised for Titan’s international English speaking audiences in the UK, U.S., Canada and Australia. The July launch of the site is timed to coincide with the leading event in the comics industry calendar, the San Diego Comic Convention. Not all titles will be available to buy online when it initially goes live, but Titan plans to launch full e-commerce functionality later in the year.
Jon Davie, managing director, Zone, comments: “Our track record and expertise as a digital content agency has allowed us to devise and deliver a unique website and home for Titan books passionate digital community and to showcase their exclusive content from some from some of the best creators in pop culture.”
Katy Wild, Titan Books Editorial Director: “Our collaboration with Zone on this project was a very positive experience and the site has surpassed our expectations. Titanbooks.com looks and feels like a great destination to find content that furthers a user’s experience of the many exceptional brands we work with. Being able to showcase our products, and offer exclusive material from our authors in such a rich environment, really helps launch us into the new digital era.”
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.