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Courvoisier unveils ‘Revolutionary Spirit’ campaign

Courvoisier unveils ‘Revolutionary Spirit’ campaign

Courvoisier, the UK’s number one cognac has kicked off its ‘Revolutionary Spirit’ season and this week, steps up its conversation marketing targeting its fans across Facebook and blogs.

After a successful teaser initiative which saw Courvoisier hand-deliver a ‘revolutionary icon’ every day to ten of the most prolific London-based bloggers across trend, arts & culture and drinks specialists, fans are going to be treated to a number of competitions to win tickets to exclusive and sold out events.

The number of fans has more than doubled in just one week and conversations are sparking up throughout the social hemisphere.

The Facebook page called ‘Revolutionary Spirit 2010’ is sparking debate around the theme of revolution, encouraging users to share their thoughts on revolutionary icons, people and personal experiences.

The outreach also directs bloggers to a secret micro-site which features more information and interesting facts about each icon to stimulate shareability.

A competition is launching soon for fans to win tickets to Punchdrunk Theatre Company and the English National Opera’s immersive opera, The Duchess of Malfi.

To be staged at a disused site in Newham, Punchdrunk is working with the local community to bring a sense of Jacobean tragedy to the east end.

Courvoisier The Future 500 (CVTF500) member and executive director of Punchdrunk Theatre Company, Colin Marsh says “Punchdrunk has taken a typically integrated approach, fusing live performance, music and installation art in this extraordinary location.”

Details on how to win will be announced shortly on the fan page

Greg Saunders, Creative Director at White Label UK said, “Courvoisier is a brand which prides itself on creating extraordinary experiences for people at live events. This philosophy led to the Digi-Live strategy allowing us to bridge the gap between real-world engagement and digital communities.

"The activity has already exceeded our expectations by creating positive conversations over and above the initial ten bloggers across social media and has helped to strengthen the brand’s revolutionary credentials”.

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