By Cristina Sagurduy, Managing Director, Search, OMG EMEA.
Welcome to the third issue of OMD Hyperlink, OMD’s digital newsletter, covering all media and technological advancements over the last month.
At the beginning of June IAB Europe published the 2009 figures for online advertising spend, and the good news is that digital advertising spend keeps growing, with search growing faster than all other digital channels.
Whilst last year’s online advertising growth rate of 4.5% shows a significant slow-down compared to previous reported increases of 20% in 2008 and 40% in 2007, digital was the only advertising format to experience any increase last year. Internet advertising spending continued to grow in almost all of the 23 markets measured, and had a combined value of €14.7 billion.
Search continued to grow, posting a 10.8% increase on a like-for-like basis. Display advertising was flat (+0.3%) and was down in the majority of mature markets: in France it was -6%, and -5% in both the UK and Sweden.
At OMD we invested heavily in our search capabilities in 2008-2009, and we are now harvesting the benefits of that investment. Our paid search spend across the region has more than tripled in the last two years and we are now competing comparably with pure players in this area.
The results achieved in the last two years have positioned OMD as a thought leader within the industry, demonstrating the benefits of our integrated approach and our superior technology and people.
We are continuously improving our offering by adding more products: watch this space!
To read the OMD Hyperlink newsletter in full click here.
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