Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Coke Zero ‘Avatar’ brand partnership campaign

Coke Zero ‘Avatar’ brand partnership campaign

The agreement between Coke Zero and 'Avatar' has re-written the rules to brand partnerships.

This alliance was purely based on value exchange and no financial arrangement occurred. Avatar went on to break all box office records.

Through augmented reality (AR) technology -- a Web-based application enabled users to interact with 3D motion graphics -- Coke Zero drinkers were able to engage with the movie on a uniquely visceral level.

In addition Coke Zero and Twentieth Century Fox created a TV commercial and cinema spot, both featuring film footage and promoting the partnership.

The ad showed a young man at his computer, who drinks from a can of Coke Zero out of a special Avatar-branded pack, and then is transported to Pandora via AR technology.
In this web video, Joe Tripodi, Coca-Cola’s Chief Marketing & Commercial Officer, and Jon Landau, producer of Avatar, reflect on a blueprint partnership between Coke Zero and Avatar.

drug coupons pet prescription discount card
coupon for free viagra site prescriptions coupons
cheat how many guys cheat why husband cheat on their wife
pet prescription discount card click coupon for prescriptions
after abortion printable discount coupons abortions clinics
drug coupon cialis free coupon prescription coupons
prescription drug coupons discount card for prescription drugs
abortion questions when is it to late to get an abortion
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
gabapentin and hydrocodone high gabapentin and hydrocodone high
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
yasmine yasmin senel
amoxicillin-rnp link amoxicillin dermani haqqinda
cialis discounts coupons coupons prescriptions
cheap abortion pill clinics abortion pill articles anti abortion pill
lamisil comprimidos lamisil comprimidos lamisil crema precio
amoxicillin 500 mg amoxicilline amoxicilline
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
naltrexone uk what is naltrexone hydrochloride used for
naltrexone online naltextrone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.