Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Sainsbury’s ‘Recipe Unit’ campaign

Sainsbury’s ‘Recipe Unit’ campaign

Best practice from PHD London. 

Campaign Overview.

Sainsburys created a useful Custom Recipe Unit that would spark ideas for tasty, easy Christmas meal options.


The Sainsbury's supermarket chain wanted to position itself as the perfect recipe provider for Christmas.

Their aim was to reach their audience, predominantly targeting women between 25-55, at the point where they would be planning their seasonal menus and position Sainsbury's as the perfect partner to inspire.

Strategy and implementation

Sainsbury’s worked with Vibrant to create a useful custom recipe in-text unit that would spark ideas for easy and different Christmas recipes using their products

Users could conveniently mouse over words like ‘clementines’, ‘mince pies’ and ‘cava’ within relevant content and immediately access Christmas recipe ideas and ingredients listed directly inside the unit.

Sainsbury’s wanted to offer something of real value to their target audience. Working with PHD and Vibrant they created a custom unit that would not only suggest a meal idea but also list all the relevant ingredients directly within the unit.

This meant that users could easily note down a recipe without having to leave the page they were on. The unit featured five seasonal recipes including Poached Ginger Clementine’s and Sherry Cream Mince Pies.

Users could link to the specific section of the website to be inspired by more Christmas recipes and link to the shop to buy the ingredients. The unit featured in articles on food and drink websites and appeared when users moused over relevant words such as ‘clementines’ and ‘mince pies’.


The creative concept helped push Sainsbury's, out of all the supermarkets, as the supermarket who first brought recipe content online.

drug coupons pet prescription discount card
coupon for cialis coupons for cialis printable transfer prescription coupon
cialis coupons from lilly free coupon for cialis
discounts and coupons partial abortion when is it too late to have an abortion
side effects of abortion pill abortion clinics in indianapolis
discount coupon abortion pills over the counter surgical abortion
discount coupons for prescriptions prescription drug discount cards
doxycycline for dogs uk doxycycline for dogs uk
cyklokapron wiki go cyklokapron
voltaren gel voltaren rapid
cialis cialis 20mg cialis
prescription transfer coupon coupon for free cialis lilly cialis coupon
aspiration abortion second trimester abortion types of abortion pill
abortion ethics abortion places abortion clinic locations
side effects of vivitrol shot vivitrol side effects
nalterexone ldn medicine naltrexone ms
naltrexone rapid detox naltrexone alcohol side effects does vivitrol stop withdrawals

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.