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Mobile Interactive Group bolsters strategic advisory team

Mobile Interactive Group bolsters strategic advisory team

Mobile Interactive Group (MIG) the global integrated mobile and digital communications business has announced the appointment three new strategic advisers, including Peter Parmenter, Director Business Development, EA Mobile EMEA, Susie Moore, Head of Brand at O2 and Paul Wright, formerly Director of Sales at Sky Digital Media.

The new advisors will provide strategic thinking on these core areas:

Peter Parmenter will advise on MIG’s OEM and International Business Development Strategy and Digital Entertainment Trends.

Susie Moore will provide guidance on Brand, Marketing and Communication Strategy for MIG’s agency businesses.

Paul Wright will consult on Global Mobile Advertising Strategy Peter Parmenter launched his career at EMI Records in 1996 and, after four years took a business development role at Hutchinson 3G Australia.

Having joined EA Mobile in 2005 Peter now holds the position of Director Business Development, EA Mobile EMEA where he has been instrumental in driving EA’s business with OEMs and launching games across multiple platforms.

Peter was recently named one of the 'The 50 Most Influential People in the Mobile Industry’ by Mobile magazine.

Having worked in the wireless digital entertainment industry for 13 years, Peter is uniquely placed to provide relevant insight and recommendations into MIG’s OEM and International Business Development and Digital Entertainment Strategy.

Susie Moore has 16 years of brand, marketing and sponsorship experience, both agency and client side. She was a key player in the launch of O2 in 2002, and then became Head of Brand and Marketing where she oversaw all marketing communications including advertising, sponsorships, digital, retail, and brand experience.

Susie was also instrumental in the partnership with AEG on The O2 as well as the music and customer experience strategy since launch. Susie has set up businesses 'brandplay' and 'BrandRock' to bring her wealth of experience to international brands, businesses and the music arena.

Paul Wright has been in the media industry for over 20 years working for start-ups, established media companies and digital businesses.

His career commenced in 1988 at Sky, where he spent 11 years working as part of the advertising team and helped to deliver cutting edge work in broadcast, sponsorship and digital. He founded Aura Sports, a premium online ad network for sports rights holders which sold to BSkyB in 2006.

Following stints at Bauer and AOL/ADTECH he is now a digital media consultant and advises companies in the digital space on their commercial strategy.

Barry Houlihan, CEO and Founder, MIG said, “Peter, Susie and Paul are extremely well respected figure heads in the wireless media entertainment industry, brand and marketing, and advertising space.

"Their unrivalled knowledge will help shape and accelerate MIG’s growth by consulting on our best approach to new markets, providing insights on marketing initiatives and help to further shape our commercial strategy as MIG continues to increase its global footprint. I’m delighted they have agreed to join our advisory team."

In 2008 industry visionary James Booth, co founder of online and digital marketing solutions provider Tangozebra and now founder of Rockabox Media, and Simon Guild ex MTV Europe joined MIG’s advisory team.

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