TV work for Old Spice entitled ‘The Man Your Man Could Smell Like’ has taken top honours at the Cannes Lions International Advertising Festival.
The work from Wieden + Kennedy Portland, USA was awarded the Grand Prix in the Film category of the awards.
The TV commercial was created to appeal to men as well as women, “showing them both how great a man can smell when they use Old Spice Body Wash.”
See it by playing the video below.
In the Film Craft Lions category, RSA Films, London were presented with the first ever Film Craft Grand Prix for their Philips Cinema TV entry ‘The Gift’.
Meanwhile the Integrated Grand Prix went to Wieden + Kennedy, Portland’s, ‘Livestrong’ for the Nike Livestrong Foundation.
Crispin Porter + Bogusky, Boulder, accepted the Grand Prix award for Best Buy’s ‘Twelpforce’, in the prestigious Titanium Lions category.
Abbott Mead Vickers BBDO, London, was awarded the Grand Prix for Good for their anti-knife campaign for the Metropolitan Police titled, ‘Choose a Different Ending’.
Advertising Agency of the Year was given to AlmapBBDO, São Paulo, Brazil. In second place came Y&R New York, and in third, Wieden + Kennedy, Portland.
The new award for Independent Agency of the Year went to Jung Von Matt, Hamburg. Runners up were Wieden + Kennedy, Portland in second place and Forsman & Bodenfors, Gothenburg, Sweden, in third.
The Network of the Year award was presented to BBDO. DDB came in second place followed by Y&R in third.
The coveted Advertiser of the Year trophy was presented to Unilever for their consistently ground-breaking campaigns and inspiring marketing. Keith Weed, Chief Marketing & Communications Officer for Unilever, accepted the award.
See the winning Old Spice TV work below.
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