Premium mobile advertising agency 4th Screen Advertising has secured the exclusive mobile advertising contract with Global Radio, the UK’s largest commercial radio group.
4th Screen will be selling its iSlide expandable and carousel advertising banners, as well as pre-roll audio ads and complete sponsorship deals across the entire Global Radio portfolio, which includes the Heart and Galaxy networks, Classic FM, 95.8 Capital FM and LBC.
Initially, advertising will be available on iPhone, with a planned roll out across the Ipad, Blackberry, Android and Ovi platform at a later date. Given the distinct demographics of each radio brand, advertisers are also able to target ads according to region, age and music tastes, connecting listeners to a highly relevant and interactive advertising experience.
Global Radio currently leads the smartphone radio market, serving over 3 million listeners in April, an increase of 500% over the past 6 months.
Currently Global Radio has 5 of its brands in the top 25 ITunes free music app chart. The deal with Global Radio strengthens 4th Screen’s recently announced Engagement Network, a platform which gives publishers access to deep engagement tools including advanced mobile ad formats, targeting techniques and engagement tracking.
Amy Copeland, Interactive Commercial Director for Global Radio said: “Uniquely, radio applications represent a potent channel for brands and advertisers to reach a highly segmented and receptive audience.
"Global Radio has completed the deal with 4th Screen Advertising because it showed clear technology leadership and in particular, the team were able to pull together a bespoke solution that covered our specific requirements.”
Mark Slade, MD, 4th Screen Advertising said: “The new currency in mobile advertising is engagement which is all about developing unique formats for each of our application owners, so the interaction between the brand and consumer is highly relevant and harnesses the unique properties of the mobile channel.
"The deal with Global Radio underlines our expertise in sales, creativity and technology as it has allowed us to really innovate and show our commitment to helping publishers deliver value and relevancy to their advertisers.”
4TH Screen Advertising is part of Mobile Interactive Group, a global integrated mobile and digital communications business – www.migcan.com
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