"Fluid: PHD on Harnessing the Rising Speed of Influence" explains how the rapidly changing media landscape affects marketers.
PHD's first book "2014", looked at media channel erosion; this time, we're analyzing the breaking down of social barriers and how this is creating, what we call, a "Fluid" world.
And with a fluid world, the implications for marketers go even further: the abolition of these barriers is changing the way that politics, the media, companies, relationships between people and the job market operate.
In short, these important trends are transforming the entire fabric of our society.
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