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Warner Bros.’ Inception' takes over Channel 4’s ‘Orange Zone’

Warner Bros.’ Inception' takes over Channel 4’s ‘Orange Zone’

With the trailer for upcoming Warner Bros. release Inception already causing a massive stir online, in advance of the movie’s July release, PHD has secured a specially extended slot to run the entire 2 min 10 sec theatrical trailer in Channel 4’s movie-themed break, the ‘Orange Movie Zone’ tonight (Tuesday 15, 2010).

The trailer will run out of Hollyoaks around the 7pm junction and is the first time that Channel 4 has extended the movie-themed break to accommodate one trailer. In addition, the full theatrical trailer will also run around the 9pm junction on Film Four every night this week.

Richard Desforges, Media Director at PHD said ““The Orange Movie Zone is a great opportunity to engage cinema goers with an appointment to view ad break. Taking over and extending the whole break to showcase the stunning full length trailer of Inception perfectly reflects the stature of this release, generating awareness and buzz in the early stages of our campaign.”

Inception is directed by Christopher Nolan (The Dark Knight, Memento) and stars Leonardo DiCaprio, Cillian Murphy, Tom Hardy, Ellen Page and Michael Caine.

The movie is released in the UK on July 16, 2010.

If you require more detail, contact Euan Hudghton on 020 7446 7118 / euan.hudghton@phdnetwork.com or Phil Mahoney on 020 7446 7148 / phil.mahoney@phdnetwork.com.

About PHD Group

PHD is part of the PHD Group, which in turn is part of the Omnicom Media Group. PHD Group comprises of PHD, PHD North, Rocket and Drum and its London office is the Global HQ of its international network.

Globally PHD now has 71 offices and over 2500 employees. Other major PHD clients include Sainsbury’s, Cadbury, ING Direct, and Confused.com.

AJR
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