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BSkyB partners with MIT to drive interactivity

BSkyB partners with MIT to drive interactivity

Mobile Interactive Technology (MIT) has been appointed by Britain’s largest multi channel television provider BSkyB, to power a range of Interactive Services through MIT’s Messaging Platform MIDAS including BSkyB’s SMS Alerts Services and a range of micropayment mechanics.

BSkyB will benefit from the expertise provided by MIT’s dedicated Interactive Production Team and Operations Team, as well as strategic support on how to best to deliver their mobile and digital interactivity over the coming 24 months.

Rob Weisz, commercial director, MIT said, “We have been providing mobile services to the UK’s Broadcast industry for some years now and we’re delighted to be working with BSkyB on their mobile strategy. MIDAS has been built to operator grade standards, providing a robust yet flexible platform to operators, media and entertainment companies and broadcasters alike across the UK. BSkyB is a key partner to MIT’s business and we look forward to working closely with them to deliver cutting edge mobile solutions for their consumers.”

David Gibbs, general manager - Mobile, BSkyB commented, “Within the broadcast industry at large, MIT are widely regarded as the defacto provider of interactive services and messaging solutions. Their knowledge and expertise has allowed us to be more strategic in our approach to both mobile and digital, and to ensure our customers have the best services at their fingers tips.

Mobile is increasingly becoming the third screen for our subscribers as they look to access content and services on the move. Licensing MIDAS and working closely with MIT will enable us to help provide that.”

The service went live in February, enabling Sky consumers to be 100% up to date with real-time news and sports, and to actively participate and share their views via SMS and much more. To access the Sky Mobile TV go to , enter your mobile number in the required field and a free SMS message will be sent to your mobile phone with a link to sign-up to the service.

Mobile Interactive Technology (MIT) is part of the global integrated mobile and digital communications business Mobile Interactive Group –

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