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Coremetrics Enhances Behaviour-Based Merchandising

Coremetrics Enhances Behaviour-Based Merchandising

London, 9 June, 2010 – Coremetrics, the leader in marketing optimisation, today announced significant enhancements to its recommendation and personalisation engine, Coremetrics Intelligent Offer™ 7. These enhancements are designed to deliver smart product recommendations that drive improved conversion rates and higher revenue on the site and across multiple customer touch points.

Intelligent Offer 7 introduces a completely redesigned and easy-to-navigate UI, enabling merchandisers to quickly access, analyse, and deliver highly tailored, relevant recommendations to their customers. The redesigned UI also delivers key performance metrics and indicators without time-consuming analysis and enables merchandising teams to more easily manage their business.

Intuitive and easy-to-read reports quantify Intelligent Offer’s direct impact to overall site sales, impact per web site zone, and A/B test performance. Intelligent Offer 7 also introduces new preview capabilities that deliver enhanced visibility into the potential outcomes of various product recommendations. This provides merchandisers with complete insight into the recommendation engine logic, enabling them to manage and fully optimise their recommendation set to drive higher conversions.

“We expect merchandising muscle from our recommendation engine and that’s just what we’ll get in Intelligent Offer 7. The application is entirely integrated into Coremetrics Analytics and that feature combined with its intuitive UI, new dashboard modules, and native reporting will give us quick and simplified access to actionable marketing insights,” said Jon Holmquist, senior vice president of direct marketing, Boscov’s. “The preview feature will give us more insight into the logic behind the recommendations such that the entire team can easily understand and manage Intelligent Offer’s direct impact on sales.”

At the heart of Intelligent Offer 7 is Coremetrics’ exclusive Lifetime Individual Visitor Experience (LIVE) Profile™, which tracks a customer’s browsing behaviour over the long term, including offline information, not just basket analysis. This rich, visitor-level data is leveraged by Intelligent Offer’s advanced algorithms to automatically deliver highly relevant, contextually aware, personalized product recommendations to consumers via online and offline channels. Intelligent Offer is the recognised market leader among recommendation engines, with more than 300 global brands using it to drive more relevant, targeted offers on their sites.

Intelligent Offer is the only recommendation engine built on the foundation of a sophisticated analytics solution and fully integrated into a complete online marketing suite—the Coremetrics Continuous Optimization Platform.

“Online merchandisers are in constant competition for consumers’ attention and for their dollars,” said John Squire, chief strategy officer, Coremetrics. “To be successful in today’s market, they need immediate access to data about how their product recommendations are working and cannot afford to be bogged down by clunky applications that require manual or disjointed analysis. Intelligent Offer 7 is a smart and intuitive application that delivers the continuously optimised personal recommendations a merchandising team—from the practitioner to the executive—requires to increase relevancy for their customers.”

Intelligent Offer 7 is available immediately. About Coremetrics Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ integrated marketing optimisation solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management.

The company’s solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California. Find more information at Coremetrics has strongly supported online privacy since its inception.

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