Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Waitrose invites customers to “bring and braai” this summer

Waitrose invites customers to “bring and braai” this summer

Supermarket Waitrose is launching a direct and digital campaign to help customers plan their own South African barbecue (“braai”) this summer.

The campaign was created by integrated agency Kitcatt Nohr Alexander Shaw and rolls out this month. Waitrose briefed Kitcatt Nohr to create a campaign to engage their customers and give them more reasons to shop at Waitrose this summer. It targets existing Waitrose and Waitrose Deliver shoppers, as well as MyWaitrose members.

The campaign integrates with the above-the-line work created by MCBD, which features Heston Blumenthal cooking his Boerewors burger on a traditional braai in South Africa. Kitcatt Nohr’s campaign comprises a DM piece, a microsite, an online Braai Organiser tool and email communications.

The DM piece carries the line “Enjoy the summer the South African way” on its outer. Inside, Heston tells recipients about the South African tradition of a “bring and braai”: a casual barbecue where attendees each bring a dish or something to cook on the braai. Recipients of the DM piece and email are invited to go online to the Braai Organiser.

The Braai Organiser is an online tool created by Kitcatt Nohr which allows users to plan their own South African braai. The tool generates a URL, linking to an online invitation, which users can send to their friends, containing details of the dishes the host would like their guests to bring along to the feast. The host and invitees can then see all of the guests’ replies, and what they’re planning to bring, on their personal Braai Organiser page. The Braai Organiser also features plenty of food inspiration for Waitrose customers, including Heston’s Boerewors burger recipe, and barbecue masterclass videos from Waitrose Executive Chef, Neil Nugent. T

he tool also highlights some of the current offers available at Waitrose. The campaign encourages recipients to go in store or online with several tempting offers, including save 1/3 on Heston’s burger recipe, 3 for £10 on selected barbecue products and 25% off all wine and Champagne when you any 6 bottles or more. Selected recipients will also receive money off vouchers to use on their shopping this summer.

Paul Hogan, Head of Direct and Local Marketing at Waitrose, commenting on the campaign said; “The South African braai is a great way to enjoy Waitrose food this summer. Kitcatt Nohr’s campaign makes it easy for our customers to plan their own braai, whether they’re football fans or just keen to get outside and have fun with their friends and family.”

prescription transfer coupon discount prescriptions coupons
coupon prescription go printable coupons for viagra
cheat why husband cheat on their wife
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
drug coupon prescription coupons
prescription discount coupons coupons for drugs
new prescription coupons click coupons prescriptions
cialis price store generic cialis source
duspatal pds duspatal vrij verkrijgbaar
free cialis coupon 2016 free cialis coupon 2016 cialis online coupon
flagyl jarabe flagyl v flagyl vademecum
printable coupons for cialis cialis discount coupons cialis coupons 2015
buy abortion pill abortion pill pictures reasons for abortion pill
abortion pill online first trimester abortion pill low cost abortion pill
facts on abortion how to do an abortion where to do abortion
abortion at 15 weeks abortion rules
nalterexone naltrexone ms
difference between naltrexone and naloxone does naltrexone show up on a drug test naltrexone withdrawal
methsuximide naltrexone side effects naloxone challenge
naltrexone generic cost read ldn therapy
phenazopyridin erfarenhet phenazopyridin dosering
terbinafin hexal terbinafin 500mg terbinafin 500mg

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.