Choose speciality channel:   Choose sector channel:     Search the site

Press Release


User generated book of Festivals created by Independents United

User generated book of Festivals created by Independents United

A ‘user generated book’ of Festival Tweets, status updates and photos submitted by festival goers this summer is being produced by independent marketing agency, Independents United (IU).

Festival Annual is a hard-back, full-colour book of photos and stories from all the UK’s major festivals. All the book’s content will be submitted by festival goers, via an online community living on MySpace (around 25,000 members), Twitter, and Facebook.

Independents United published the first Festival Annual in 2009, to prove that combining an online community with a physical product is an effective way of monetising online audiences.

As last year, the book will be sold through major bookshops (last year’s line up included Waterstones, Amazon, Blackwells and Foyles); retailers (Paul Smith and Liberty sold the Annual in 2009); and direct to the Festival Annual community.

The idea for the Festival Annual came from the IU team’s direct experience from working, performing and filming at festivals, having witnessed the extraordinary growth in festival culture at first hand. Alongside the huge increases in the numbers of festivals, the team noticed the changing nature of festivals, with music becoming just part of a much broader experience.

Frank Lampen, Creative Director at IU, says: “Last year we showed how successful inviting people to contribute content for a book could be. This year we’re involving the community even more, and giving them much more content.”

IU has done a deal with MySpace for the Festival Annual community to have its home on MySpace, in return for an extensive promotion of the project across MySpace’s user base, driving photo uploads and views to online galleries.

The agency will also use social media such as Facebook and Twitter to build the community. Twitter in particular will be used to target individual festival goers with an interest in photography, urging them to take their cameras and upload their photos.

This year FA will increase the content it distributes digitally with downloadable digital chapters released across the summer online and on ipads.

IU will use the online community throughout the summer of 2010 to build a large email database, which will be used to market the Festival Annual back to the community that helped create it. Digital previews of the book will be available before it is published and sold in the Autumn.

prescription transfer coupon discount prescriptions coupons
married men affairs infidelity in marriage
free discount prescription cards internet drug coupons online viagra coupons
order abortion pill online abortion pill misoprostol abortion
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
abortion photos how expensive is an abortion abortion at 5 weeks
bystolic generic generic for bystolic
bystolic coupon 2014 generic bystolic alternative
how much is the abortion pill in clinic abortion abortion services
late abortion click aborted babies
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
prescription savings card link cialis discounts coupons
cialis coupons and discounts open coupon
sildenafil teva link sildenafil 1a farma 100 mg
renova renovation nyborg renovation vejle
manufacturer coupons for prescription drugs cialis coupon codes coupons cialis
lilly coupons for cialis free prescription cards
printable coupons for cialis prescription drug coupons cialis coupons 2015
buy abortion pill abortion pill is murder abortion pill cost
duphaston 10 mg duphaston forum duphaston iskustva
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
lamisil comprimidos lamisil comprimidos lamisil crema precio
buy abortion pill the cost of abortion reasons for abortion pill
abortion at 15 weeks abortion clinic dc abortion rules
naltrexone abuse click naltrexone how long does it take to work
half life naltrexone natural naltrexone naltrexone dosage forms
naltrexone uk ldn colitis what is naltrexone hydrochloride used for
naltrexone for multiple sclerosis user reviews naltraxon
ldn and autism ldn medication trinalin
what is naltrexone made of naltrexone and heroin what does naltrexone feel like
what is vivitrol used for naltrexone implant locations
ldn therapy link difference between naloxone and naltrexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.