Increasingly a nation’s fans play a key role in the success of their World Cup team. Players have already spoken on how fans can become the ‘12th man’, making a real difference to performance.
Brand and corporate reporting agency, Further, has created a new set of brand guidelines to ensure that the fans of key teams at this year’s World Cup present a united, co-ordinated face to the world.
The agency has chosen fans from ten countries across all six continents, from North Korea to the USA and from South Africa to the Netherlands.
The guidelines set the parameters on the attire fans should wear, the chants they should sing and the distinctive cultural and national symbols they should sport.
The fans that comply most clearly with the guidelines will be awarded the first Further Fan Brand World Cup.
So its bikinis and feathers in the hair for the Brazilians, hats with corks to keep the flies off for the Aussies and Stars and Stripes bandanas for England’s first opponents, the USA.
And perhaps surprisingly the guidelines for the ideal England fan ban beer bellies, fighting and abusing the Germans. Will England’s army of fans be able to comply with the new strictures?
Further has set up a facebook page http://bit.ly/fanbrand and a twitter page http://twitter.com/fanbrand where fans can send in their votes (and photographic evidence) for the best and worst examples of fan brand behaviour.
On July 11, 2010 the winning set of fans will be revealed.
For more information, please contact Olivia Asiedu-Ntow on 0207 543 2010
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