Choose speciality channel:   Choose sector channel:     Search the site

Case Studies

 

Childline ‘How U Feelin’ mash-up campaign

Childline ‘How U Feelin’ mash-up campaign

Best practice from Saatchi and Saatchi.

Background

Childline wanted to let young people know they can now express how they are feeling as well as by phone.

The idea

Our idea was to use music and words so we created a fully interactive campaign based around mash-ups.

Implementation

To do this we got world famous musician Paul Hartnoll from Orbital to collaborate with hot digital film director Dennis Lui.

Together they recorded real kids expressing themselves with just a single word or sound.

From this Paul created a unique music track. Dennis then projected the track with accompanying images on an urban landscape.

The footage was also turned into an ad. The ad drove kids to a website where they could create their very own mash-up and enter it into a competition where the winning entry would become a real TV ad.

Results


Over 700 remixes were entered into the competition..

The winning ad, entitled ‘In My Head’ by Rach14, was chosen by Paul Hartnoll himself and aired on MTV.

The remixer tool helped raise awareness of the Childline site, which saw an increase in traffic by 65%.

To see this case study in depth play the video below.

AJR
coupon for cialis ningchao.net transfer prescription coupon
national abortion federation click how much for an abortion
discount grocery coupons saiftec.com abortion clinics in richmond va
prescription drug coupons pallanuoto.dinamicatorino.it discount card for prescription drugs
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
sildenafil teva appxdev.net sildenafil 1a farma 100 mg

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.