The Telegraph Media Group is launching an integrated campaign - The Telegraph World’s Best Places to Live – for the international edition of The Telegraph following the success of its Best of British Awards.
Leading integrated marketing agency, Space, created the idea and developed a creative look and feel, which has translated into paper and on to the website.
The aim of the campaign is to drive awareness, boost subscriptions to The Telegraph’s international edition, and increase web traffic and brand engagement.
The campaign runs until November and drives consumers to register and vote online at telegraph.co.uk/expat. In addition to running in the international edition of The Telegraph, it will also feature regularly in the property supplement of the Daily Telegraph's Saturday edition.
The campaign involves consumers placing a pin on the World’s Best Places to Live map and explaining why they think it’s such a great place to be, such as great healthcare, schools and the weather. They can add as many locations as they want and they can also rate and comment on other people’s choices, too.
In addition, if consumers add a pin and register their details by 31October, they will be entered automatically into a prize draw in which five lucky couples will win a free trip to visit the place of their dreams.
The information that was collated from the Best of British Awards – which identified the favourite British clubs, pubs, restuarants and shops around the world - will be combined with the data from this campaign to create an online expat directory for British expats or those wanting to move abroad.
Visitors to the directory will be able to create a profile, and save any information that is relevant to them on the site.
Richard Ellis, Executive Director of Editorial, Telegraph Media Group, says: “Space has been central in driving and implementing the World’s Best series of work. Following the huge success of Best of British awards, we are delighted to be working with them on this, the second phase of work. This enables us to provide users with a unique online resource to be found only at our website.”
David Atkinson, Managing Director of Space, adds: “We are excited to be given the opportunity to be involved in the next phase of work for the international edition of The Telegraph. We are confident the campaign activity, which adds an element of fun in order to engage with the target audience, will encourage a significant number to subscribe to the online expat directory.”
Media contacts: Lorna Webley at Loudmouth PR. Tel: 01494 472226, e: firstname.lastname@example.org Kim Van Haeften at Loudmouth PR. Tel: 01306 885000, e: email@example.com
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