A high impact campaign launches at the end of May to promote the release of Alice in Wonderland on Disney Blu-ray & DVD.
For this launch Disney will undertake a third party brand tie-in with ASDA which involves an exclusive promotion across ASDA speciality teas and the chance to win a ‘Mad Hatter themed tea party’ and five wondrous summer hampers for runner up prizes.
Devised and implemented by Haygarth, the promotion will create a strong out-of-category presence across all 375 ASDA stores.
The campaign will be supported by strong in-store POS and on-pack promotional stickers across ASDA’s speciality tea range as well as over 130,000 Disney Blu-ray & DVD units.
In addition the activity will be supported in the ASDA magazine, banners on the Asda website and special midnight openings in ASDA’s biggest stores.
Ruth Greer, Customer Marketing Manager at Disney, comments: “This partnership is a fantastic opportunity for both Disney and ASDA and will really help to drive awareness of the Alice in Wonderland launch whilst adding value for the consumer.”
The campaign for Walt Disney Studios Home Entertainment will run in ASDA stores for 2 weeks from 31st of May 2010.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.