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Gorzkowski appointed to lead 'Experience' department at JWT London

Gorzkowski appointed to lead 'Experience' department at JWT London

JWT London has hired Maciek Gorzkowski to head up its new Experience offering, which will use digital technologies to create effective, long-lasting communications platforms for brands.

The launch of JWT Experience marks an historic step forward for both the London agency and for the JWT Network, which introduced account planning to the advertising mix in the 1960s.

London’s hub will serve alongside New York as one of two flagship centres for the network-wide Experience offering.

The New York centre will be headed up by Ingrid Bernstein, and worldwide digital director and CEO of JWT North America, David Eastman, will be responsible for strategic oversight of the worldwide operation, which will also include offices in Sao Paulo, Hong Kong and Singapore.

Gorzkowski joins from Play, which he founded in 2005 as a joint venture with M&C Saatchi. Previous to this he was at itraffic, part of He brings with him a unique and truly exciting view of the digital landscape and its capabilities in audience engagement as well as a history of working with headline global brands such as BA, Fosters and BT.

Guy Hayward, CEO of JWT UK, comments: “JWT has always been about building brands. Digital technologies provide a huge opportunity for brands to truly engage with their consumers, and our Experience department will enable JWT to drive brands forward in a contemporary and innovative fashion.

“Maciek’s knowledge and understanding of both the digital space and brands is exceptional and we are thrilled to have him on board in London to launch this next chapter in JWT history.”

Maciek Gorzkowski adds: “The creative application of technology and digital techniques to communications has to date been something of a dark art. Yet it is widely recognised to be vital in building brands, and most importantly, in ensuring that consumers want to stay engaged with those brands beyond initial contact.

“Experience will focus the spotlight on digital as an enabler, rather than as an add-on and will become the lynchpin for brands wanting to maintain meaningful interactions with their customers.”

David Eastman, Worldwide Digital Director and CEO of JWT North America, adds: “This newly created division is a reflection of our agency’s mission to put digital at the forefront of all of our clients’ businesses. We have two fantastic centres of excellence in London and New York, headed up by two of the most experienced and exciting minds in global digital thinking, and we are hugely excited to launch this next phase of JWT’s worldwide development.”

The London Experience team will be made up of individuals from a range of technology backgrounds and will work seamlessly alongside the agency’s other key departments.

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