Choose speciality channel:   Choose sector channel:     Search the site

Press Release


New York Bakery Co chooses JWT London for £3 million re-launch

New York Bakery Co chooses JWT London for £3 million re-launch

JWT London has picked up the £3 million advertising account for The New York Bakery Co without a pitch.

The New York Bakery Co prides itself on being the only commercial bakery to produce a range of bagels, made to an authentic New York recipe.

The brand is part of Maple Leaf Bakeries UK Ltd, Britain’s leading bagel manufacturer and number one in retail croissants and speciality breads.

JWT London has been tasked with re-launching the brand and its range of bagel products. The agency has been challenged with creating a 360 degree campaign that will feed into all areas of the re-brand.

The activity will include new pack designs which will launch in October 2010.

Simon Foster, marketing director, Maple Leaf Bakeries UK Ltd, comments: “We are excited by the opportunity to drive growth in the Bakery sector with a strongly differentiated brand proposition. We are keen to see JWT’s excellent work on the brand come to fruition.

"I am confident that the combination of innovative bakery products and JWT’s proven track record in leading activation of FMCG food brands with UK consumers will be a winning combination."

Simone Forster, business director at JWT London, adds: “We are delighted to be working with Maple Leaf. The New York Bakery Co is an iconic brand and it’s a great opportunity. Being involved from the very beginning of this project will allow us to really get immersed in the brand and to play an instrumental part in its development and re-launch.”

drug prescription card canada drug pharmacy coupon viagra coupons online
viagra coupons online open discount prescription drug cards
prescription transfer coupon discount prescriptions coupons
cialis coupons from lilly go free printable cialis coupons
low cost abortion clinics link houston abortion clinic
what is the generic name for bystolic go bystolic coupons
bystolic coupons for free bystolic when will bystolic go generic
cialis discounts coupons site pet prescription discount card
cialis coupon discount coupons for cialis
prescription card discount link cialis coupons from manufacturer
late abortion aborted babies
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
bystolic manufacturer coupon bystolic coupon 2014
coupon cialis prescription drug discount cards free prescription drug cards
cialis 2 cialis 2 cialis 2
renova open renovation vejle
ventolin brez recepta ventolin navodila
cialis cialis 20mg cialis
lamisil comprimidos lamisil comprimidos lamisil crema precio
abortion pill online low cost abortion pill
abortion ethics abortion cons abortion clinic locations
abortion at 15 weeks abortion options abortion rules
opiate antagonist naltrexone revia for alcoholism

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.