DBD Media, the search engine marketing specialist, has been appointed by Lyle and Scott to execute a pay-per-click (PPC) advertising campaign for the highly stylish 135 year old UK golf clothing and knitwear brand.
The appointment will see DBD Media create, execute and manage the campaign throughout the UK with plans to expand it to Northern Europe and the US later this year and will focus on driving qualified traffic to Lyle and Scott’s website which features five collections: Vintage, Heritage, Club, Golf and Archive.
The PPC campaign underlines Lyle and Scott’s commitment to e-tail as the high street has suffered more than most from the economic downturn.
Moreover, Lyle and Scott’s wider e-tail strategy reflects the opportunities that are now available through multiple digital channels including a dedicated presence in facebook and the recent launch of its mobile internet site.
Will Dymott, head of eCommerce for Lyle & Scott said: “The team at DBD Media has demonstrated a real understanding of our market, and have in-depth experience of the search engine marketing sector. I’m confident they’ll help us achieve profitable growth for our online store."
Nigel Muir, managing director, DBD Media said: "We are delighted to be working with Will and the team at Lyle and Scott. It is a brand with real heritage, and with a growing online presence.
“Our PPC team has many years experience of delivering high performing campaigns in the online retail sector, and will be targeted on increasing the share of online sales for them to deliver a strong return on their marketing investment."
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