Arena Media is the new name for the media planning and buying agency, Arena BLM.
The rebrand aligns the UK operation of the Arena Media Network, which is part of the Havas Media global set up.
The rebrand is supported by a new corporate position as the "People, Passion, Performance" agency and Arena Media promise "media performance transformed into business profit".
Following its acquisition by Havas in January 2008, Arena Media has enjoyed a string of new business successes including most recently Legal & General, Swiftcover, Mirror Group and Red Driving School.
Thanks to a combination of investment in tools, resources and people, the agency's headcount is up 24% on 2009 in support of a 40% growth in billings. Arena Media is now structured to evolve with the fast-changing media landscape.
At the heart of its business is Arena Quantum, which, for more than a decade, has delivered award-winning digital media planning and buying and becomes the digital brand for Arena in Spain off the back of its success in the UK.
Steve Booth, chief executive officer of Arena Media, said: "We are positioning ourselves for the next phase of our development. The industry faces an even more competitive future and Havas has given us the resources to grow and firmly establish ourselves as an innovator and leader in the media business.
"Going forward, our business structure, services and success are built on four key principles: entrepreneurial spirit with global scale; a unique balance of integration and specialist expertise; a creative blend of consumer led planning and rigorous data analytics; and senior people alongside every piece of business.
"We guarantee to deliver real value for our client's business through totally integrated planning, consumer knowledge and insights, expertise in advanced data analysis, senior management involvement and a no nonsense approach to buying."
Founded 20 years ago at a time of rapid change in the industry, Arena Media now has 120 people working across blue chip brands and innovative challenger brands. Clients include: COI, Domino's Pizza, Legal & General, Mirror Group, ESPN, Tesco Personal Finance, Thomas Cook and T-Mobile.
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