Global premium mobile advertising sales agency 4th Screen Advertising today announces the appointment of Tim Scoffham as Account Director.
Tim’s primary objective will be to engage with senior teams within the media buying agencies, develop new business opportunities and maximise revenue, specifically within the UK.
Prior to joining 4th Screen Advertising Tim spent six years working in the media industry holding senior roles with Virgin Media, Hello! Magazine, Channel 4 and BBC World.
Tim’s most recent post at Virgin Media saw him work within the wholly owned Virgin Media sales agency, ids, across its entire media portfolio including online, TV and mobile.
Mark Slade, MD, 4th Screen Advertising said, “Having fulfilled various commercial roles in the media industry Tim has well established relationships with key agencies.
"Tim brings a wealth of industry knowledge and expertise to the team and his role will be instrumental in leading our growth into engagement based formats and campaigns such as iSlide, mobile video, sponsorship and advanced mobile advertising targeting techniques.”
Tim Scoffham, Account Director commented, “With the evolution of mobile handset technology and consumer demand for content across multiple genres within this sector, opportunities in the mobile advertising market now offer brands a new level of engagement with their audiences. 4th Screen has always been at the forefront of mobile advertising and I’m delighted to have joined the team. ”
Tim’s appointment comes on the back of recent 4th Screen growth including last month’s announcement on the global deal with MEC for luxury car manufacturer Maserati which saw the company support the launch of its new model, GranCabrio and used 4th Screen’s innovative collapsible banner format, iSlide.
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