Omnicom Media Group’s PHD North have been appointed as media planning and buying agency for Visit Chester & Cheshire – the tourist board for the region that welcomes some 38.5 million visits a year.
Visit Chester & Cheshire, one of five tourism boards in the North West, is about to embark on its biggest ever year of marketing to develop and enhance their visitor economy and significantly grow visitor spend in the region.
The Chester & Cheshire region is witnessing significant investment in signature projects such as its renaissance of Chester as a major European tourist attraction and the Cheshire experience as a whole.
The region continues to evolve, and integrating the Visit Chester & Cheshire experience in out-of-region marketing communications is paramount.
Nicola Said, Visit Chester & Cheshire’s Head of Marketing, says: “Put simply, our task is to grow visitor numbers to our region, and to increase overnight stays. For our main campaign of the year, our ‘Eventful Escapes’ creative approach showcases the diversity of events happening in the region.
"Combined with promotion of Cheshire’s gardens, we’ll be presenting to the consumer a series of reasons to visit our region. We’re talking to consumers within a highly competitive arena, which means our marketing has to work harder and harder. We believe that PHD North will help us to succeed in our ambition.”
PHD North’s involvement will be instrumental in helping drive this growth through and the agency’s expertise in the Northwest tourism sector.
Jason Spencer, Managing Director of PHD North, says: “We are very excited about working with Visit Chester & Cheshire, helping grow the visitor numbers and the success of the region’s events programme. It’s full steam ahead to raising awareness of Visit Chester & Cheshire as a destination of distinction through pioneering media campaign planning.”
For more information, please contact either:
Jason Spencer, Managing Director, PHD North Jason.email@example.com / 0161 237 7908
Anna Ebdon, New Business and Marketing Manager, PHD Group, UK on firstname.lastname@example.org / 020 7446 7214
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