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Webcredible chosen by Avery Dennison for usability testing

Webcredible chosen by Avery Dennison for usability testing

Webcredible, the user experience consultancy, has announced its appointment by Avery Dennison for a usability testing project on

The project is designed to identify where Avery Brand&Print can upgrade the user experience of its website on key user journeys right through from the search engine to purchasing a product, with a view to improving conversion rates on the website.

With over 75 years experience, Avery Dennison is known around the globe as  the leader in developing labels.  Avery’s new Brand&Print service is designed to make it easy for Businesses and Consumers to design products on-line, order in the quantities they want and get them delivered when they want them.  The work with Webcredible is designed to help optimise the user experience of this buying process.

Webcredible’s usability testing will consist of eight participants performing various tasks on the Avery® Brand&Print website.  The participants will be a mixture of consumers and small businesses and intermediate and heavy internet users.  Analysis and recommendations will then be communicated to Avery Dennison, based on the results.

Fiona Mills, Business Development Director at Avery Dennison Office Products Europe comments, “The last few years has seen a boom in the online branding and printing market with a number of companies developing their offerings quickly and efficiently, making the sector very competitive.

"It’s is therefore crucial that our online user experience is the best it can be to ensure that visitors to the site find it easy to make a purchase, and Webcredible’s expertise will be key in ensuring this.”


For further press information please contact:

Jon White / Anne Ligory Rocket Communications


T: 08453 707 024


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