Online marketing ideas hub Getmemedia.com has seen an increase to its membership leap from 6,500 to 10,000 in less than twelve months.
Following this significant increase the site has launched a new search facility to support the surge, which has also trebled its ideas viewed in the past two years, with around 18,000 viewed every month.
Recently celebrating its fourth year, Getmemedia.com now has clients including Nestle, Matalan and Mediaedge:cia.
Managing director Pete Davis says the rise in the site’s use is indicative of the growing importance of the site as a media planning and marketing tool for both brands and agencies.
One of the site’s biggest advocates is Francesca Davies, Group Brand Manager, Weetabix who comments: “We are always interested in looking at new opportunities, although time prohibits sitting down face-to-face with media owners to go through each opportunity individually. The Getmemedia.com website gives us the opportunity to view targeted media opportunities for specific audiences, and to quickly and efficiently assess the suitability against campaign objectives."
Davis says: “Getmemedia.com is a neutral space for brands and their agencies to find marketing, media and sponsorship solutions. The business was always geared up to the end user, but as they have grown in number, we’ve also increased the number of solutions (ideas & case studies) added to the site, thus creating a greater need to develop a new search mechanic to guide the user to find the best ones to fit their brand’s criteria.”
“Users have indicated that what they want from the site is for it to tell them what they don’t know. As we now host over 1,500 ideas we needed to refine the search so that users aren’t daunted by too many results. The challenge for Getmemedia.com was to pinpoint for each user the precise opportunity that is specifically relevant and new.
"A 20-something brand manager is a lot different from a seasoned planner with many years’ experience. So we have to cater for both. Hence our ideas range from sponsoring English Riveria’s Agatha Christie Festival to huge online opportunities with Microsoft or eBay.”
The new search engine allows the user to refine the results to their precise specifications, including gender, age and cost with visual imagery as an added guide. Users also have the option to select ideas or case studies.
Since its inception, Getmemedia.com has consistently grown its market presence and now works with over eight hundred advertisers, agencies and media owners.
Much of this growth is due to the fact they are well positioned, particularly in the current business climate, to support brands in their need to drive efficiencies.
For advertisers and agencies the website saves time by enabling them to view hundreds of solutions from across the market at the click of a button and for media owners it provides a cost-effective solution to reach advertisers and agencies when they’re looking.
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