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New LinkShare technology provides increased conversion for retailers

New LinkShare technology provides increased conversion for retailers

LinkShare, a leading affiliate network, has announced the availability of a unique, new feature – Deep Linking Controls.

The feature is a reflection of the company’s commitment to its network of brand-conscious retailers and high quality publishers and provides retailers with the ability to manage which product-level pages affiliates can create deep links to on their websites.

With ecommerce accelerating once again, retailers and affiliates alike are looking for ways to maximise revenue. LinkShare’s new tools allow retailers to create deep links to specific product pages, while suppressing others.

Deep links often result in higher conversion rates – benefitting both retailers and affiliates. For high-end retailers that have previously been unable to allow deep linking due to manufacturer or licensee compliance requirements, the new controls enable them to monetise LinkShare’s network of quality affiliates while ensuring they are in line with their partner’s restrictions.

When a retailer employs Deep Linking Controls, they are able to create a “blacklist” of internal product pages to which deep links cannot be created. When a specific product page has been blacklisted, the online consumer will simply be directed from the affiliate’s site to the retailer’s home page.

The tool allows retailers and affiliates to work together to ensure brand compliance while also improving conversion rates.

Liane Dietrich, MD, LinkShare UK comments: “Deep Linking Controls are all about providing a quality and secure shopping experience for the entire LinkShare network.

“The tools not only enable retailers and publishers to increase the return on investment of their affiliate campaigns but also improve the online shopping experience for the consumer.”

Ben Harris, Director of Product Management for LinkShare says: “For brand sensitive companies who are turning to performance-based marketing as a way to improve ROI, this tool comes at the perfect time.

“With Deep Linking Controls, retailers can feel confident that publishers will create deep links to only approved product pages. Merchants can also restrict deep linking to a subset of partners, which provides them additional flexibility and control.”

Deep Linking Controls are currently available to members of the LinkShare network through the advertiser and publisher dashboards.

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