Müllerlight is proud to announce its official sponsorship of ‘Sex and The City 2’ with an exclusive new on pack promotion offering consumers free cinema tickets to see the movie at their local participating cinema*.
The promotion, developed for Müllerlight by Blue Chip Marketing (Manchester), goes live today, two weeks before the official film launch on the 28th May, and will run for eight weeks.
Leaflets detailing the promotion will be included in Müllerlight six packs where consumers will be able to collect unique reference codes (one unique code can be found inside each six pack) to claim free Sex and The City 2 movie tickets compliments of Müllerlight online at www.mullerlightsexandthecity2.co.uk.
In addition, every unique code gives consumers the chance to enter a free prize draw to win a trip to New York City for them and 3 of their friends* with £2,000 spending money**. The prize includes return flights to New York City, accommodation and a tour of the Sex and The City haunts made famous by the television series.
This fantastic promotion will be underpinned by a new television commercial created by TBWA featuring a group of friends strutting up the shopping aisles. The commercial will air nationwide from the 14th May on selected programmes targeting Müllerlight consumers and on screen in participating cinemas. The campaign will also be supported by press adverts, bus sides, sampling in selected cinema foyers, point of sale activity, and PR.
Michael Harper, Müllerlight Marketing Manager said, “This activity builds on our existing relationship with Sex and The City following our sponsorship of the original series re-runs on Fiver in 2009 and presently on Comedy Central.
“The carefree fun and friendship championed by Carrie, Samantha, Charlotte and Miranda is a clear link to our customers who also enjoy life to the full so we’re thrilled to be able to offer them this fantastic new opportunity.”
So, grab your girlfriends and your promotional packs of Müllerlight and head to the cinema to find out whether Carrie lives happily ever after with Big and what the girls get up to in Morocco.
* Closing date 02/08/10. Over 18's only, resident in the UK or ROI. Multiple purchases required for movie ticket offer. No purchase route for Northern Ireland residents to enter New York City promotion. Terms and conditions apply. See promotional packs for details.
** Euro equivalent for ROI resident.
Press enquiries, please contact:
Charlotte Ruddlesdin, Amy Benbow-Hebbert or Lewis Miles at Resonate PR
Tel: 020 7861 2525
Notes to Editors
Promotion developed by Blue Chip Marketing (Manchetser), advertising created by TBWA, Media plan by Mediacom and PR by Resonate.
Müllerlight offers the perfect solution to eating happily ever after. With 105 calories or less per pot, no artificial colours or preservatives and a natural source of dairy calcium, a Müllerlight is perfect at any time of the day!
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