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dgm kicks off 2010 with the launch of new tracking technology

dgm kicks off 2010 with the launch of new tracking technology

dgm has started the new year with the release of another unique product to its portfolio of industry leading tracking solutions.

SEOTrak allows advertisers to enjoy SEO value from their affiliate marketing activity. dgm, the UK’s first and most experienced affiliate network has taken its expertise in search and affiliate marketing to the next level by combining the disciplines into the companies latest tracking technology, SEOTrak.

Whilst the links used in conventional tracking are ignored by the major search engines, SEOTrak has the unique ability to be seen by search engines, allowing dgm’s merchants to enjoy the inherent equity from the abundant links in an affiliate campaign. dgm’s network of high quality affiliates covering the major commercial sectors of travel, retail, finance and telecoms means that dgm’s merchants have access to a powerful addition to their online marketing mix.

Patrick Lynch, Head of Digital Solutions comments, “SEOTrak is a great example of the affiliate and search disciplines working together in the interests of our merchants and affiliates. In the beta stage we have offered the solution to a selection of merchants and affiliates all of whom are very excited about the opportunity, which is not available from other networks.”

“dgm enjoys a reputation for technological innovation in our industry, which ultimately lead to the introduction of WhiteCloud Digital Solutions as a separate division”, says Carl Davis, dgm’s CEO. “2010 will see dgm’s technological portfolio increase as we focus on fulfilling the needs of our partners and keep pushing the technical boundaries. We expect to turn a few heads this year.”

SEOTrak has been developed by dgm’s sister company WhiteCloud Digital Solutions Ltd. About dgm dgm is a leading performance-based online marketing and technology company. We deliver multi-channel and stand-alone solutions across the digital marketing spectrum.

Advertisers, agencies and media owners benefit from dgm’s personalised approach to search engine marketing & optimization and affiliate marketing solutions to help them achieve their online marketing and e-business objectives; whether that’s more sales or leads, increased traffic, brand awareness or additional revenue.

dgm combines leading proprietary tracking & reporting technology with cross-channel consultancy, performance-based marketing and proactive account management to empower you with control over your campaigns; enabling you to maximise your business return.

About WhiteCloud Digital Solutions Ltd WhiteCloud Digital Solutions Ltd is a wholly owned subsidiary of dealgroupmedia UK Ltd specialising in the development of innovative technological solutions for online marketing. dealgroupmedia UK Ltd also trades as dgm, dgmAffiliates and dgmSearchlab, providing a range of products and services to the online marketplace in the UK and overseas.

To find out more about dgm, SEOTrak or WhiteCloud Digital Solutions and how we can enhance your online marketing please contact Chris Russell-Smith (e:, call us on 020 7943 4200, or visit our website (

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