Integrated agency Spinnaker has been awarded the task of developing leading adventure holiday specialist - Explore Worldwide’s 2007 – 2008 communications programme.
Spinnaker won the business after successful a four way pitch and will now begin work on a full range of activity for Explore, which will include:
• Brand Review
• Integrated acquisition and conversion programme
• CRM programme
Creative for the campaigns will involve both above and below the line activity, including on and off line DM and advertising.
Explore Worldwide was set up over 25 year ago and became part of leading UK holiday specialist Holidaybreak plc in 2000.
It operates more than 400 trips in over 130 countries worldwide and is considered the leading European adventure holiday operator in what is fast becoming a growth market.
Paul Bondsfield, Marketing Communication Manager at Explore says:
“Spinnaker impressed us with some fresh creative thinking and strong customer segmentation strategies. We felt they understood us from the off and are delighted to have them on board as we continue pursuing our growth ambitions.”
Spinnaker’s Managing Partner, Robert Goldsmith says,
“We are thrilled to have been selected to work with Explore. It is a challenge that demands both brand and direct response thinking, all set within an exciting and fast moving sector.”
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