Clipper Teas is set to embark on a green tea experiential, sampling and social media campaign designed to revive offices up and down the country.
Working with interactive agency, Pancentric Digital, Clipper is aiming to increase the awareness of its green tea offering. Labeled Revival Time, the first part of the campaign kicked off with the launch of a dedicated green tea website at the end of last year.
Designed and built by Pancentric Digital, the site was created to provide an innovative and relaxing online platform to communicate why people should choose green tea.
This month, marks the start of the second phase in which experiential marketing aims to bring back the tea lady - with a green twist. A competition offered through www.revivaltime.co.uk will offer businesses up and down the country a chance to win a slice of revival time.
Winning companies will receive a visit from the Revival Team who, whilst serving ‘the perfect cuppa’, will educate workers on the benefits of consuming green tea. Experiential agency, Mad River, will help create a haven of relaxation. Quirky gifts will also be served alongside Clipper samples.
In a bid to reach out to as many businesses as possible, on the day, the Revival Time Team will also be making a number of surprise drops to other offices within the area in total reaching a massive 250 companies.
“During a hectic day at the office, nothing beats the trusted tea break to lift your mood and revive yourself.” Says James Prebble, Digital Strategist, Pancentric Digital.
“We wanted to take this one step further by infiltrating overworked offices across the UK to show how a Clipper style ‘Revival Time’ break can help perk you up and boost business performance, improving your own - and your boss's day. Integrating this offline activity with social media channels is the perfect way for winners to share the experience, as well as photos and videos from the event, with their friends, colleagues, and Clipper fans nationwide.”
To capture the experience as it happens, Pancentric Digital, have developed a social media campaign to spread the Revival Time message. Event participants will be encouraged to share their Revival Time stories through the dedicated Facebook fan page and upload their photos to Flickr.
Clipper fans nationwide can also get their own slice of the action by following the Revival Time Team’s live event tweets.
Gill Hesketh, Marketing Director at Clipper says: “The tea lady is such a British tradition and we wanted to bring her back but this time with a twist. With over 125,000 online searches every month in the UK for green tea we knew there was a great interest to offer offices up and down the country something that would help get them through the day.
At the beginning of this year we turned our whole range of green tea to Fairtrade and this campaign will help to communicate this and strengthen our offering”. The competition runs until 19 June, 2010 and winners will be notified by email.
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