Choose speciality channel:   Choose sector channel:     Search the site

Case Studies

 

Outside Adventure SEO campaign

Outside Adventure SEO campaign

Best practice from Tug.

The Challenge

Outside Adventure is the Team Building company based at Easnor Castle, Herefordshire. 

Launched by D3 Events over 18 months ago, well known for its large scale 4x4 vehicle events with Land Rover and Range Rover, Outside Adventure offered a new approach to team building, but it needed a strategic marketing campaign to target the market effectively with its core messages while increasing awareness of the company and boosting enquiries.

Outside Adventure approached search marketing company Tug, to help with a new Search Engine Marketing campaign to increase traffic and enquiries to Outside Adventure’s website.

How Did They Do It?

A large pay per click account was launched on Google.co.uk based on team building and staff Incentives.

In addition Tug developed highly targeted Ad Copy which was tested regularly to achieve a high click through rate (CTR )and highly targeted enquiries.

Targeting Human Resource websites, a banner ad content campaign was run on the Google Content network to help increase awareness of the Outside Adventure brand.

The website outside-adventure.co.uk was optimised to ensure the website was search engine friendly.

This involved using keywords that people were more likely to use when searching for team building activities and events and changing the content to make it user friendly.

In addition, a link building strategy was put in place, targeting other trusted sites and getting them to link back to ensure the site was highly ranked in the search engines.

Tug submitted the Outside Adventure website to directories and also distributed articles, videos and pictures.

Results

Outside Adventure has become a leading provider of Team Building Events in the UK.

The Pay Per Click and Search Engine Optimisation campaign drives 20-30 new leads every month from both small to medium companies (SMEs) and Blue Chip companies alike.

Outside Adventure has gained a number of high profile clients as a direct result of this activity, including Yahoo, Cadburys Schweppes, Morrisons, Specsavers, Mecca Bingo and many more.

AJR
free viagra samples coupon softballspa.com viagra discount coupons online
married men affairs married men dating infidelity in marriage
viagra discounts coupons prescription discount coupons viagra coupons printable
order abortion pill online abortion pill misoprostol abortion
free prescription drug cards site free cialis coupons
national abortion federation click how much for an abortion
forest laboratories patient assistance what is the generic for bystolic generic bystolic
cialis discounts coupons go pet prescription discount card
discount coupons for prescriptions coupon for prescription prescription drug discount cards
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
does an abortion hurt read why should abortion be illegal
bystolic manufacturer coupon does bystolic have a generic bystolic coupon 2014
viagra kamagra viagra 100mg viagra
renova blog.pelagicfm.com renovation vejle
cyklokapron wiki cyklokapron cyklokapron
prescriptions coupons victoryclub.se online cialis coupons

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.