Best practice from Tug.
Outside Adventure is the Team Building company based at Easnor Castle, Herefordshire.
Launched by D3 Events over 18 months ago, well known for its large scale 4x4 vehicle events with Land Rover and Range Rover, Outside Adventure offered a new approach to team building, but it needed a strategic marketing campaign to target the market effectively with its core messages while increasing awareness of the company and boosting enquiries.
Outside Adventure approached search marketing company Tug, to help with a new Search Engine Marketing campaign to increase traffic and enquiries to Outside Adventure’s website.
How Did They Do It?
A large pay per click account was launched on Google.co.uk based on team building and staff Incentives.
In addition Tug developed highly targeted Ad Copy which was tested regularly to achieve a high click through rate (CTR )and highly targeted enquiries.
Targeting Human Resource websites, a banner ad content campaign was run on the Google Content network to help increase awareness of the Outside Adventure brand.
The website outside-adventure.co.uk was optimised to ensure the website was search engine friendly.
This involved using keywords that people were more likely to use when searching for team building activities and events and changing the content to make it user friendly.
In addition, a link building strategy was put in place, targeting other trusted sites and getting them to link back to ensure the site was highly ranked in the search engines.
Tug submitted the Outside Adventure website to directories and also distributed articles, videos and pictures.
Outside Adventure has become a leading provider of Team Building Events in the UK.
The Pay Per Click and Search Engine Optimisation campaign drives 20-30 new leads every month from both small to medium companies (SMEs) and Blue Chip companies alike.
Outside Adventure has gained a number of high profile clients as a direct result of this activity, including Yahoo, Cadburys Schweppes, Morrisons, Specsavers, Mecca Bingo and many more.
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