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NSPCC in pre-election push to prioritise child protection

NSPCC in pre-election push to prioritise child protection

The NSPCC has launched a major pre-election campaign designed to encourage politicians from all parties to make child protection a priority.

The “I Stand for Children” campaign encourages supporters to ask their election candidates to stand up for protecting children, ensuring vital child protection reforms take place and essential funding is assured. Campaign activity takes place on a bespoke website – – where anyone in the UK can take action.

The off and online campaign, designed by RAPP, encompasses direct mail, online banner ads, emails, leaflets and posters. All activity, targeting existing NSPCC campaigners, supporters, and members of the public, encourages click through to the dedicated website.

Here supporters are encouraged to personalise a pre-prepared email to their identified parliamentary candidates which says: "I am emailing you because I believe the protection of children must be a top priority for the next elected Parliament.

"Only then can we ensure vital child protection reforms committed to are delivered, and essential funding and resources are secured. As a candidate, you have an important contribution to make for children. Ahead of the election, I would like you to demonstrate your support for the NSPCC’s ‘I Stand for Children’ campaign, and to do all you can to address the following issues.

"I want the next elected Parliament to:

• ensure that vital child protection reforms are fully implemented and resourced, following the death of Baby Peter and other child deaths since

• continue to fund helpline services for children, and for adults concerned about a child’s safety or welfare • tackle domestic violence from a child’s point of view

• make the internet safer for children

• strengthen the role of the Children’s Commissioner in England • provide resources for therapeutic services for children who have experienced abuse Please pledge your support to the campaign today.

Thank you"

Supporters have the opportunity to add their own message as well. A sister site has been developed specifically for parliamentary candidates, where they can access briefings, add comments about the campaign, and access campaign tools such as a template press release for communicating to constituents. The activity will run until the election.

Commenting on the campaign, Diana Sutton, Head of Public Affairs and Campaign at the NSPCC, said, “The next elected Government will face difficult choices. In this time of reduced spending, frontline services to protect children could be cut back or frozen.

"Child protection needs to remain as high on the political agenda as it has been since the public outcry over Baby Peter – we need to ensure that it stays a priority, in order to protect and be there for more children. The more people we can get to lobby their election candidates, the more chance we have of success.”

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