Choose speciality channel:   Choose sector channel:     Search the site

Press Release


New partnership between Rachels and Emma Bridgewater

New partnership between Rachels and Emma Bridgewater

Haygarth Launches Exclusive Brand Partnership Between Rachel’s Dairy & Emma Bridgewater Rachel’s, Britain’s best loved premium dairy brand, is launching a new brand partnership with Emma Bridgewater via an on-pack promotion offering consumers an exclusive French bowl.

The partnership is part of a new marketing campaign, designed and implemented by Haygarth, under the Rachel’s “Made with Love” theme.

The compelling on-pack promotion will be supported by engaging digital marketing activity. Further activity amplification includes PR by Rachel’s PR agency; Threepipe and social media activity developed by both agencies.

Launching in April, the three month promotional campaign will target discerning food lovers to increase purchase frequency amongst existing consumers across the product range, as well as enhance brand loyalty by delivering added value. Targeted emails and newsletters will be used to drive consumers to the Rachel’s website ( for their chance to win Emma Bridgewater goodies.

Facebook is also being utilised to engage with the target audience and raise awareness of the promotion; with Emma Bridgewater and Rachel’s prizes being given away throughout the promotional period.

The Facebook page will also drive users to the Rachel’s website for further chances to win prizes.

Steve Clarke, marketing director at Rachel’s Dairy comments: “Emma Bridgewater and Rachel’s share common values and quality cues as well as a similar discerning audience, making this a truly natural partnership. We’re confident that our fresh campaign will really appeal to our consumers whilst driving sales and category growth.”

This latest news comes on the back of the Rachel’s brand relaunch and an investment of over £2m to drive the brand during 2010, differentiating it from competitors, driving sales and reinforcing the brand’s market position.

coupon prescription click printable coupons for viagra
how much is the abortion pill abortion at 16 weeks where can i get an abortion pill
coupons for cialis printable site drug coupon card
cialis free sample coupons pet prescription discount card
discounts and coupons link when is it too late to have an abortion
side effects of abortion pill abortion clinics in indianapolis
what is the generic name for bystolic bystolic coupon card bystolic coupons
bystolic coupons for free site when will bystolic go generic
when is the latest you can have an abortion how much is an abortion pill
abortion clinics houston link how does the abortion pill work
side effects of abortion pill link post abortion
cialis 2 cialis 2 cialis 2
concorde concordia versicherung concordia rechtsschutz
nexium 20 open nexium 20
manufacturer coupons for prescription drugs coupons cialis
pro-choice abortion facts read pill for abortion
how much for an abortion define abortion
amoxicillin-rnp amoxicillin-rnp amoxicillin dermani haqqinda
voltaren gel voltaren rapid
coupon for prescription cialis coupons free cialis manufacturer coupon 2016
viagra recenze viagra recenze viagra prodej
nootropil 800 g nootropil 1200 nootropil
addyi suomi addyi fda
coupons for cialis 2016 free coupon for cialis

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.