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Relationships fused at online electronics event

 Relationships fused at online electronics event

Yesterday (March 24, 2010) saw yet another fantastic sector specific event hosted by the leading UK affiliate networks; Affiliate Window and

LiveWire proved to be an incredible opportunity for merchants and affiliates within the consumer electronics sector to discuss relevant industry related topics and listen to new developments in an informal and relaxed environment.

Attendees included, Quidco, Comet, Skimlinks, Dixons, M&S, PrismaStar, Asda, Littlewoods, Sky, TopCashback, Sainsburys, John Lewis and QVC, just to name a few.

The day began with presentations from industry experts including Michael Houlihan from Reevoo examining the influence of consumer reviews on a user’s choice, Mark MacDonald from Skimlinks showcasing tenuous trends for 2010, Richard Holway from TechMarketView presenting his 2020 Vision discussing how the next decade for the internet will be highly disruptive for users, the industry and its main players, and finally, Kevin Edwards, Strategy Director at Digital Window providing an in-depth analysis into the key metrics for a typical electrical affiliate programme.

Following the presentations was a “speed networking” session with affiliates having two minutes to speak to each individual merchant with the aim of facilitating as many introductions as possible. The idea of forging new business relationships and solidifying existing ones proved to be a success.

The event continued with guests sharing insights on the latest digital developments within the electronics industry and a Q&A panel discussing an assortment of hot topics within affiliate marketing.

Attendees with an addiction for film and gaming consoles were enthralled with the exclusive Sky 3D demonstration exhibited throughout the day.

Mark Macdonald from Skimlinks commented “Awin's Livewire event was an excellent opportunity to exchange ideas with some of the biggest consumer electronics retailers online. Kevin Edwards shared some fascinating insights into the performance of electrical programmes that will be hugely useful for us. A well oiled, fun day. More please!

David Moritz from Dixons Store Group added “Livewire provided DSGi with a great opportunity to meet our much valued affiliates and discuss how we can work together to drive the program forward.” Photos from the day are available on the Affiliate Window and Facebook pages.

For more information please contact: Lisa Chaikin PR Manager, Affiliate Window e: t: 020 7553 0333

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