A new online community website created by specialist social media agency, Yomego, will add impetus to the supporters’ bid to take over Stirling Albion football club, which has been up for sale for seven years.
The buystirlingalbion.org.uk is at the heart of a campaign organized by the Stirling Albion Supporters Trust, trying to take control from its octogenarian owner, Peter McKenzie.
If successful, it will be the first time a UK league club has been owned entirely by its fans, following a similar club ownership structure to FC Barcelona.
The new community features will enable members of the Trust – who have all paid £40 and include Andy Murray, Cristiano Ronaldo and chef Nick Nairn – to build profiles, upload content, attend events, chat online and form Groups around common interests.
At the heart of the community functionality is the HuzuSocial social media platform, developed by Yomego’s sister company.
Both divisions are part of DA Group, with offices in Glasgow and London. If the takeover is successful, Trust members will get a range of benefits including voting rights on major club decisions; a weekly briefing update from the campaign team; participation in prize draws to win tickets; and a discount on club merchandise.
Plus the highlight for many fans will be the ’think you’re good enough?’ challenge - an opportunity for anyone who fancies their chances to get to a trial to play for the club, in front of members of the public.
So far 122 businesses and 2,500 fans from all over the UK have signed up, including local-born tennis star Andy Murray, whose grandfather used to play for the club.
The relationship between the city of Stirling and football has a place in history. In the 1970s, a 450-year old football (made from pig’s bladder and leather) was found during an excavation project in the walls of a chamber once used by Mary Queen of Scots.
Steve Richards, MD, Yomego, says: “We’re happy to get behind this campaign to put control of the club into the control of its most valuable asset; the fans. The new community website will be a perfect example of how social media can galvanise people behind a common cause and help them to come together to interact and share their experiences. If the fans’ bid comes off, it will change football forever in Scotland.”
Campaign spokesperson, Paul Goodwin, adds, ”It’s great to have Yomego and Huzu on board as our campaign continues to gather momentum. The spirit of community among our members can only be enhanced by the new site and new technology needs to be embraced to take the club into a new era.”
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Media contact For more information and to speak to Steve Richards (MD, Yomego), please contact: Kate Hartley Carrot Communications Tel: 0771 406 5233 Kate.firstname.lastname@example.org Twitter: @katehartley
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