Digital agency Jigsaw, which is part of the Mobile Interactive Group (MIG), has been appointed by luxury sports watchmaker Linde Werdelin (LW) to design, build and deliver a Ski Guide iPhone App.
The app is a mobile version of the LW ski guide books personally written by Jorn Werdelin and Morten Linde, offering their hand-picked favourites and “insider knowledge” of a high quality ski holiday experience.
The app’s purpose is to provide added-value to users with location-based and real-time services, such as up-to-the-minute weather forecasts, snow alerts, Geolocations, and travel options.
It features the best ski routes, top hotels and dining locations, the all important après skis, and much more for 14 European resorts in France, Italy and Switzerland including Chamonix, Courmayeur and St Moritz.
Launching this week, the app is targeted at people who enjoy a sophisticated urban lifestyle and the freedom of the mountains in the winter. Jigsaw created the app to enhance their engagement with the brand, as many high earners are tech savvy and own an iPhone.
"The app’s back-end structure is linked to SQUA.RE (http://squa.re./), a luxury online community site, which supports the addition of new content from Linda Werdelin feeds as the season rolls out. It is downloadable for £5.99. A ‘Lite’ version will also available for one complete resort as a free download.
Dominic Murray, Managing Director of Jigsaw commented: “The app is content based and therefore provides a host of location based information for ski fanatics heading to a variety of European resorts.
"This is the first time Jigsaw has worked with Linde Werdelin and the association of their brand with skiing is a perfect fit for their consumers – it provides a real value add and shows the luxury sector are utilising modern technology to maximise brand and consumer engagement.”
Jorn Werdelin, Managing Director of Linde Werdelin added: “We came to Jigsaw because of their unparalleled mobile expertise and their appreciation of our brand equity and our audience.
"We were looking for an agency that has the technical know-how to provide the quality of delivery that is required, and that understands the brand aspirations of our market. We’re hoping that this smart and sophisticated app will be a guide that our customers can carry with them in their pockets and make good use of throughout the ski season”
Linde Werdelin produces a £9.99 printed ski guide on each of France, Italy and Switzerland, on which the iPhone application was based.
Jigsaw is part of Mobile Interactive Group (MIG) – www.migcan.com
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