Five launched a social media-led campaign around one of the broadcaster’s biggest new series, 'Flash Forward'.
'Flash Forward' , a tense, episodic US drama starring Joseph Fiennes (Shakespeare in Love), Jack Davenport (Pirates of the Caribbean, This Life) and Dominic Monaghan (Lost), returns at 9pm on 22nd March following a mid-season break
CMW has created an application accessible via 'Flash Forward’s Facebook page that seeks to dramatise the programme’s central premise – what would you do if you knew fate?
The app randomly generates a future scenario for the fan and encourages them to publish it as a status update.
Taking the idea further, fans can then enter a competition to ‘change their future’ with the chance to win one of five “Golden FlashForwards” and Trailfinders’ gift cards worth £2,000.
FlashForward centres around efforts to discover the cause of a catastrophic global blackout during which nearly everyone on the planet glimpses two minutes of their lives six months into the future.
The series premiered to a bumper audience of 4.1 million viewers on Five (15.2 per cent share) and averaged 3.6 million individuals across the series, a share of 13.1 per cent.
It is also the most downloaded new series on Five’s catch-up TV service, Demand Five, with a total of 2.3 million streams between September and December 2009.
In addition to CMW’s social media activity, the series is also being supported by on-air, online and outdoor advertising as well as activity on both Five’s websites and Demand Five.
This will include the return of a weekly vodcast in which Absolute Radio presenter Geoff Lloyd reviews each latest episode.
Five’s Marketing Controller Sarah Finnie said, “The most popular TV shows don’t just resonate with viewers, they spur conversations online. A programme such as FlashForward, in which mystery and intrigue are central tenets, is therefore a perfect vehicle for a social marketing campaign such as the one that CMW has created for us.”
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